Chief Marketer
we've got a lot to talk about
April 6, 2019

This week we are tipping our hats to the risk takers.

Risk takers often reap big rewards and this week, Mountain Dew won big with a “Game of Thrones” packaging stunt that leveraged seemingly blank cans with clever messages tied to the show. Read on for what made the reveal so unique.

And speaking of compelling promotion campaigns, this week we also announced our call for entries to the 2019 PRO Awards—the industry’s only recognition program for outstanding promotion marketing. Disrupting the norm has always been the linchpin of the promotion marketing community, so start your engines and show us what you’ve got!

Also not to be missed this week is our deep dive into Gillette’s activation at the first TwitchCon to take place outside North America, and our one-on-one chat with Shannon Keller who takes us on her journey as the first CMO for True Food Kitchen.

Another mover and shaker, Citrix CMO Tim Minahan, also discusses how the B2B software company is leveraging a partnership with Aston Martin Red Bull Racing to highlight its technology at races around the world.

Have a great rest of your weekend and see you back here next week.

Patty Odell
Senior Editor - Chief Marketer

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5 Tips to Win a Coveted 2019 PRO Award

Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.
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Citrix Drives Awareness With Red Bull Racing Partnership

Citrix CMO Tim Minahan shares how the brand is leveraging a partnership with Aston Martin Red Bull Racing to create engagement with B2B decision makers.
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Partner Content

A live event can engage audiences, capture data, and tell an immersive story, which makes it one of the most powerful tools in a marketer’s toolkit. But why, exactly, do the majority of brands and organizations rank live experiences more valuable than other marketing mediums? Because no other channel excels at building human connections like live experiences.

Gillette in Play at First TwitchCon Outside North America

The event not only expands Gillette'’s international eSports activities, but delivers a host of activations for the expected 14,000 attendees.
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True Food Kitchen New CMO is Cooking up Some Modern Marketing

CMO Shannon Keller plans to move True Food Kitchen forward through strategic brand initiatives, partnerships, events and innovative programs.
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Mountain Dew Sheds All Branding on Cans in the Name of "Game of Thrones"

Mountain Dew is joining the throngs of “Game of Thrones” fans leading up to the final season of the TV saga, which begins April 14, with a stunt to match the quest for the Iron Throne.
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