WENDY’S: is rolling out new Kids Meal premiums based on Screenlife, LLC’s Scene It

2008 IMA Award Finalists *Denotes Category Winner **denotes tie Viral Promotion: Campaign: PetStyle.com* Client: PetStyle.com Agency: DataPositive Campaign:  Doggie E-mail Client: Purina Agency: Oddcast Campaign: 1000uses.com Client: Glad Food Storage ...

Denny’s Arizona-area restaurants are renewing an old-time favorite—the company’s birthday meal program—to reward loyalty customers and boost sales.

Sure, social network traffic is booming and users are creating more and more content every day. But the hype is outpacing the value proposition for many marketers. See why Dave Friedman thinks rewarding users might be the solution

Sales declines during a recession will certainly result in budget cuts, and marketing sometimes must bear more than its fair share. Find out how to retain your high-value customers and keep them spending at their current level

Is Wal-Mart about to become the Mecca for the fashion-conscious? Read why Wal-Mart may be catching up with discount rival Target and indeed be finally getting the mix of product and celebrity brand right

Goodwill messaging — putting the customer's needs first — actually help marketers differentiate their brand and achieve their objectives

Best Western International is celebrating the 20th anniversary of its loyalty program with two online promotions offering members the chance to win 1 million points or $50,000

Data security doesn't end with Payment Card Industry Data Security Standard compliance. And just becoming compliant doesn't guarantee that your company's data is secure. Find out what you need to do to keep your customers' information safe.

Burger King’s “Simpsonize Me!” campaign by Equity Marketing took “Best in Show” honors as well as the award for “Best Promotional Web Site” in Promo magazine’s third annual Interactive Marketing Awards