When Ford Motor Co. wanted to make inroads with urban car buyers, it became a cartoon. Literally. It all started when Ford fielded a pitch from ABC Radio

The last several years have brought much discussion about techniques like customer relationship management. Some campaigns have worked spectacularly;

(Catalog Age) Free shipping was by far the most successful promotional offer among online marketers this past holiday season. But while 39% of shoppers

These 39,825 recipients select, implement and purchase information security products. They manage inter- and intranet services, mainframe systems, coordinate

Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

U.S. consumers are more trusting when conducting online transactions than they were last year--especially with financial transactions, according to the

Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys

It took an awfully long time for Dorothy to meet The Man Behind the Curtain. She and her companions (the Cowardly Lion, especially) were awed by his work

Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson

An economic recovery will not likely be seen for catalog marketers until late 2003 or 2004. The escalating psychology of terror, downtrodden economy and