If you couldn’t make it to PROMO Expo in person, here are 40 ideas taken from sessions that may help at the next brainstorming session.
1-Do a store check at retail.
2-Talk to the retailer before you create your P-O-P.
3-Do on-site surveys at events.
4-Measure everything.
5-Treat every retailer differently.
6-Maximize your on-pack real estate.
7-Be a consumer for a day.
8-Challenge your agency to perform at 1/3 of the cost.
9-Find out how you’re measuring impressions.
10-Call for an agency review.
11-Make consumers your R & D team.
12-Talk to specialty printers and see what’s new.
13-Test a wireless campaign.
14-Create an experience.
15-Find alternative partners.
16-Check on your competition.
17-Get creative when doing your ethnic marketing research.
18-Understand technology’s limits. Don’t get discouraged.
19-Don’t let political correctness hamstring your campaign.
20-Have contingencies for government influence on your promotion. Don’t let the gov’t freeze your branding.
21-Check privacy and legal issues.
22-Leverage local media for national gain.
23-Remember September 11th.
24-Don’t be seduced by youth.
25-Understand the changing roles of consumers.
26-Make sure your brand translates as well abroad as it does in America.
27-Be flexible with your brand.
28-Check your security systems.
29-Make event marketing fit with your brand’s personality.
30-Give your brand a face at events.
31-Schedule a synergy day.
32-Collaborate with fellow sponsors at events.
33-Explore alternative sampling.
34-Make sure your premiums are kid friendly.
35-Get in touch with Hollywood early.
36-Don’t be scared of a paid loyalty program.
37-Break the rules: Go guerrilla.
38-Strengthen cause tie-ins.
39-Don’t call yourself cool. Let the consumer decide.
40-Choose your mobile marketing staff wisely and check on them every day.
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