While the legalistic wrangling over the do-not-call list has left its administration technically in limbo, for all practical purposes it’s in place. Does

ChicagoRetailers and manufacturers have opposite views of retail marketing, says Paul Higham, retired CMO for Wal-Mart Stores and now principal of consultancy

Receiving an RFP is like getting a party invitation it's flattering. We agency entrepreneurs are eternal optimists, genetically programmed to think this

THE PITCH TEAM sent out for pizza in the middle of the review. Mind you, the clients weren't in the building. They were on the other end of a computer,

There's always next year. Although box office sales, at $3.3 billion, were up 4% from last summer, the pace isn't matching last year's overall annual

Alloy hopes to charge up teens' holiday shopping with promotions that include Delia's stores. Alloy fielded calls from soft drink, health and beauty care

Don't think you're free from privacy worries just because you sell to businesses. Contrary to popular belief, B-to-B firms are subject to most privacy

American kids, teenagers and young adults, aged 8 to 21 years, have annual incomes totaling $211 billion, according to findings from Harris Interactive

Senator Susan Collins (R-ME), chairman of the Governmental Affairs Committee, questioned the U.S. Postal Service's "standardization" plan which calls

While the landscape for consumer privacy protections has been well established, firms that target business have been slower to embrace the need for customer