In detective novels of old, dropping a dime on someone meant placing a tip-off call to the police. But when Bloomingdale's drops a dime, the only booking

So Conan O'Brien, Johnny Knoxville and Hugh Hefner walk into a barand every young guy in the place stops staring at the Coors Twins and comes over to

This summer, a talking Austin Powers doll intended for adult-oriented outlets such as Virgin Megastore mistakenly ended up in an Atlanta-area Toys Us.

NEW LISTS Invention Channel There are 632,292 last-six-month buyers on The Invention Channel's product buyers list. The station went on air in 2002; a

Handgun manufacturer Smith & Wesson has launched a new catalog of female-oriented merchandise including bedding and homeware.

Shopping.com Inc., an online marketer, has launched its first TV advertising campaign. The budget was not disclosed. The campaign's initial 30-second

Over the past 10 years IMI International has quizzed consumers on factors that get them to lay down the cash to make a purchase. We completed the latest

Do 6-year-olds need tuxedos? In launching "His First" line for boys, upscale men's apparel manufacturer and retailer Hickey Freeman says yes.

The case for co-marketing With all due respect, in your roundtable discussions on the evolution of promotional marketing [Brands at the Crossroads, PROMO

Consumers are most likely to use advertising inserts when shopping for clothing, groceries and home electronics, according to a new Customer Focus study