EURO RSCG DISCOVERY: the customer loyalty marketing and global data analytics division of Euro RSCG Worldwide, has named Richard Hren has strategy director, effective immediately.

Euro RSCG Discovery Group, the global data analytics and customer loyalty-marketing unit at Euro RSCG Worldwide, has hired Steven Topper as marketing director, effective immediately

When you're going through a tough time, you need friends more than ever. And if they an identify with your experiences, even better

When major changes happen in the markets, The Wall Street Journal Online will generally send out email alerts. One of those came yesterday shortly after the close of the market. It said, "The Dow Jones Industrial...

An article in the Wall Street Journal yesterday slammed most common approaches to marketing, with a special shout-out to promotions. I take issue with a lot of what the guy (David Corkindale, an Australian Marketing Professor) wrote, because he failed ...

UAL Corp. the holding company of United Airlines, has named Dennis Cary senior vice president and chief marketing and customer officer

Hilton Hotels has partnered with cognac maker Martell in an auction that allows loyalty members to bid points for the “ultimate Martell experience.”

Citibank is trying to get more customers with a “Thanks-A-Million” sweepstakes, offering members in its ThankYou Network rewards program a chance to win 1 million rewards points

Your creative team's impact on customer relationships is heightened by the nature of loyalty marketing — marketing based on dialogue. This is why you need to get your brand's creative team on board with the marketing program

On the basis of loyalty and engagement assessments, this week it appears that Barack Obama is going to be the newest White House resident. But we are also alert to the fact that, just like the consumer marketplace, how a brand is perceived can change quickly