There's a dichotomy in marketing to the Hispanic community that goes beyond bilingual. Hispanic culture is hip these days, so it influences general marketing

WOMEN ARE DRIVING the growth of online shopping. Last year, women accounted for 52% of online buyers 18.9 million of the total 36.5 million U.S. shoppers

MeritDirect will assume list management responsibility for the entire Penton Media portfolio. The list properties encompass 1.6 million subscribers within

Fifty-five percent of respondents to a recent study said making marketing more measurable was their greatest challenge for 2004. The study on marketing

Young children are responsible for lots of dollars being spent on food, whether it's by haranguing their parents in the grocery store to buy them treats or spending their own money. By 2008, children ages four to 12 are expected to be responsible for ...

Saatchi & Saatchi has bought retail agency ThompsonMurray to be the centerpiece of an in-store marketing network to launch in the U.S. and Europe. ThompsonMurray handles Wal-Mart campaigns for several packaged goods companies. It becomes the ...

Coupon recap Counterfeiting and altering manufacturer's coupons is clearly a fraud. However, coupon bears two sources of information a barcode

I started my career selling soap on the West side of Milwaukee. Back then, the most popular promotions by far were what we called dealer loaders. These

Television viewers have been migrating to cable channels, causing agencies and marketers to follow suit, much to the chagrin of broadcast networks. Last

2004 Rank Agency/Primary Services 2003 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 CoActive Marketing Group Great Neck, NY John Benfield