Avenue A Picks Up New Accounts
Interactive media agency Avenue A, an operating unit of Seattle-based aQuantive Inc., recently took on three new clients to direct their online advertising
Interactive media agency Avenue A, an operating unit of Seattle-based aQuantive Inc., recently took on three new clients to direct their online advertising
Television viewers have been migrating to cable channels, causing agencies and marketers to follow suit, much to the chagrin of broadcast networks. Last
SPIDER-MAN IS COMING to a hotel near you. To get kids jazzed up about the new Spider-Man 2 movie coming to theaters this summer and to help fill up its
There will be 22 million teens online by 2008, up from 18 million in 2003. Among these, a select group of "teen influencers" will have increasingly more
(Promo) There will be 22 million teens online by 2008, up from 18 million in 2003. Among these, a select group of "teen influencers" will have increasingly
The 2003 DMA’s in Orlando, Fl was inundated with talk of the impending California Spam Law that had just gotten through the state’s legislature.
The hook may have been The Last Samurai, it was hardly last call. Smirnoff latched onto the major motion picture last year to entice bartenders to come
Kathleen was stunned when she got the position as vice president for direct mail at a midsized financial services firm. She hardly could believe that
A Chicago photographer has filed a lawsuit against Spiegel's parent company Otto GmbH, claiming the cataloger violated a contract by using their images
If you're like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But