Forget all those delusions you may have had about how Americans love their junk mail.
A new survey from Vertis shows that only 3% of all consumers ranked direct mail as the medium most likely to influence their buying decisions in 2002. For the second year in a row, mail was tied with radio for the bottom slot.
At 4%, the Internet fared only slightly better. Television and advertising inserts were tied for first with 22% each.
That
Network
