Search Results for: influencers

Over the past 10 years IMI International has quizzed consumers on factors that get them to lay down the cash to make a purchase. We completed the latest

Do 6-year-olds need tuxedos? In launching “His First” line for boys, upscale men’s apparel manufacturer and retailer Hickey Freeman says yes.

The case for co-marketing With all due respect, in your roundtable discussions on the evolution of promotional marketing [Brands at the Crossroads, PROMO

Consumers are most likely to use advertising inserts when shopping for clothing, groceries and home electronics, according to a new Customer Focus study

While the legalistic wrangling over the do-not-call list has left its administration technically in limbo, for all practical purposes it’s in place. Does

ChicagoRetailers and manufacturers have opposite views of retail marketing, says Paul Higham, retired CMO for Wal-Mart Stores and now principal of consultancy

Receiving an RFP is like getting a party invitation it’s flattering. We agency entrepreneurs are eternal optimists, genetically programmed to think this

THE PITCH TEAM sent out for pizza in the middle of the review. Mind you, the clients weren’t in the building. They were on the other end of a computer,

There’s always next year. Although box office sales, at $3.3 billion, were up 4% from last summer, the pace isn’t matching last year’s overall annual

Alloy hopes to charge up teens’ holiday shopping with promotions that include Delia’s stores. Alloy fielded calls from soft drink, health and beauty care