Kids entertainment producer Nickelodeon Networks has named Ron Geraci its senior VP-research. Geraci oversees all programming and advertising sales research for Nickelodeon and digital channels Noggin, The N, Nickelodeon Games and Sports (Nick GAS) and ...
A Direct special report on the state of the direct marketing industry
Brand building, retention are major goals in pharmaceuticals
Harte-Hanks Inc. of San Antonio has launched a new daily lead generation service for targeting information technology buyers, with data gathered by telephone for 25 product categories.
Online product research conducted by consumers during the past year helped drive $180.7 billion in offline spending, compared to $106.5 billion in direct online consumer spending, according to Dieringer Research Group.
Don't underestimate the importance of test and control groups
If you're a consumer marketer, you're probably doing all you can to gain incremental holiday sales. Of course, even if the fourth quarter isn't your
It was a focus group of women 21 to 30 all residents of Oklahoma City and the subject was shopping. I never go to a regular grocery store, one woman said.
According to a study released earlier this year, the right incentive programs can boost performance among teams of employees by as much as 44%, and among
The growth of e-commerce over the past several years has magnified the importance of choosing the right technology partner for retailers. “What's becoming increasingly clear is that online sales is way too large to ignore. In 2000, e-commerce ...