Search Results for: influencers
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Trends Report: Spam Redux
The 2003 DMA’s in Orlando, Fl was inundated with talk of the impending California Spam Law that had just gotten through the state’s legislature.
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Going to the Well
The hook may have been The Last Samurai, it was hardly last call. Smirnoff latched onto the major motion picture last year to entice bartenders to come
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Agencies
Managing Power and Influence
Kathleen was stunned when she got the position as vice president for direct mail at a midsized financial services firm. She hardly could believe that
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Agencies
Photographer Sues Spiegel Parent Otto GmbH
A Chicago photographer has filed a lawsuit against Spiegel’s parent company Otto GmbH, claiming the cataloger violated a contract by using their images
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Digital Thoughts: Working Hard Not Just for the Money
Why do we work so hard in this industry? Surely, other industries are composed of individuals who work long hours and take little personal time.
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Photographer Claims Spiegel Distributed Shots to Overseas DMers
Peter Rosenbaum Photography Corp. has filed a lawsuit against Otto GmbH and two companies in which Otto owns a majority stake: Otto Sumisho Inc. of Japan
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Translating Sales
ACCORDING TO 2000 CENSUS DATA, there are 12.3 million Hispanic-Americans under the age of 17 the largest youth group of any ethnicity in the U.S. After
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Live From IEG: Forecaster Sketches Future for Marketers
Technology, demographic shifts, naturalism and a sea change in branding will shape marketing over the next 25 years. Futurist Andrew Zolli outlined four
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Live From IEG: Forecaster Sketches Future for Marketers
Technology, demographic shifts, naturalism and a sea change in branding will shape marketing over the next 25 years. Futurist Andrew Zolli outlined four
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Shedding the Pounds?
America is famous for many things, but only recently has it gained the distinction of being the world’s fattest nation. Some 64% of U.S. adults are either