Search Results for: influencers
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Loose Cannon: Too Soon for TM Hindsight? (Part 1)
While the legalistic wrangling over the do-not-call list has left its administration technically in limbo, for all practical purposes it’s in place. Does
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Live from PROMO Expo: Wal-Mart Veteran Ponders Retail Landscape
ChicagoRetailers and manufacturers have opposite views of retail marketing, says Paul Higham, retired CMO for Wal-Mart Stores and now principal of consultancy
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Drowning in RFPs
Receiving an RFP is like getting a party invitation it’s flattering. We agency entrepreneurs are eternal optimists, genetically programmed to think this
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Wild Pitches
THE PITCH TEAM sent out for pizza in the middle of the review. Mind you, the clients weren’t in the building. They were on the other end of a computer,
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A-List Properties
There’s always next year. Although box office sales, at $3.3 billion, were up 4% from last summer, the pace isn’t matching last year’s overall annual
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Delia’s Deal Strengthens Alloy
Alloy hopes to charge up teens’ holiday shopping with promotions that include Delia’s stores. Alloy fielded calls from soft drink, health and beauty care
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Agencies
No Free Pass for B-to-B Firms
Don’t think you’re free from privacy worries just because you sell to businesses. Contrary to popular belief, B-to-B firms are subject to most privacy
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Generation Y Spending Above Projections
American kids, teenagers and young adults, aged 8 to 21 years, have annual incomes totaling $211 billion, according to findings from Harris Interactive
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Collins Questions Rural Post Office Closings
Senator Susan Collins (R-ME), chairman of the Governmental Affairs Committee, questioned the U.S. Postal Service’s “standardization” plan which calls
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Live from the DMA B-to-B Marketing Conference: Privacy Looms as B-to-B Issue
While the landscape for consumer privacy protections has been well established, firms that target business have been slower to embrace the need for customer