Search Results for: influencers

  • Loose Cannon: Too Soon for TM Hindsight? (Part 1)

    While the legalistic wrangling over the do-not-call list has left its administration technically in limbo, for all practical purposes it’s in place. Does

  • Live from PROMO Expo: Wal-Mart Veteran Ponders Retail Landscape

    ChicagoRetailers and manufacturers have opposite views of retail marketing, says Paul Higham, retired CMO for Wal-Mart Stores and now principal of consultancy

  • Drowning in RFPs

    Receiving an RFP is like getting a party invitation it’s flattering. We agency entrepreneurs are eternal optimists, genetically programmed to think this

  • Wild Pitches

    THE PITCH TEAM sent out for pizza in the middle of the review. Mind you, the clients weren’t in the building. They were on the other end of a computer,

  • A-List Properties

    There’s always next year. Although box office sales, at $3.3 billion, were up 4% from last summer, the pace isn’t matching last year’s overall annual

  • Delia’s Deal Strengthens Alloy

    Alloy hopes to charge up teens’ holiday shopping with promotions that include Delia’s stores. Alloy fielded calls from soft drink, health and beauty care

  • No Free Pass for B-to-B Firms

    Don’t think you’re free from privacy worries just because you sell to businesses. Contrary to popular belief, B-to-B firms are subject to most privacy

  • Generation Y Spending Above Projections

    American kids, teenagers and young adults, aged 8 to 21 years, have annual incomes totaling $211 billion, according to findings from Harris Interactive

  • Collins Questions Rural Post Office Closings

    Senator Susan Collins (R-ME), chairman of the Governmental Affairs Committee, questioned the U.S. Postal Service’s “standardization” plan which calls

  • Live from the DMA B-to-B Marketing Conference: Privacy Looms as B-to-B Issue

    While the landscape for consumer privacy protections has been well established, firms that target business have been slower to embrace the need for customer