Millennials don’t like traditional advertising so brands like Johnny Walker, Remy Martin and Grey Goose are giving them what they want—experiences.

True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.

Sales of wearable technology are forecast to hit 172 million units in three years. Marketers need to be ready to take advantage of this trend.

Marketers often overlook college students. They associate these young consumers with out-of-control spring breaks, slim wallets and a lack of brand loyalty. Many marketers wait to reach out until students graduate and have jobs and families. That may be a mistake.

Apple’s recent announcement about the inclusion of ad-blocking software in its latest iOS 9 upgrade has many CMOs worried.

Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.

This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience.

A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.

Absolut Elyx is making a run at Grey Goose with an immersive, ultra-exclusive experience staged in part of the CEO's massive loft apartment in NYC.

Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?