Search Results for: influencers

  • Listline e-Newsletter 11/11/05

    Experian lifestyle and demographic data enhancements have been overlaid
    on the Chef”s Catalog list. A total of 801,787 names are offered.

  • The $100 Drink of Water

    The Gold Rush is on in China. Companies are running to China faster than gold miners headed out to California back in the 1800’s. In late 1849, the California Gold Rush was in full swing. Because of poor planning, many western-bound 49ers were…

  • Live from Ad:Tech: Blogs and the Art of Evangelist Management

    You may not make the word “blogvertising” part of your permanent vocabulary, but many marketers are interested in the returns they can bank from the practice of putting ads onto blog sites…

  • Thinking about Leadership, Part One

    Next week, it’s our big conference, and what we will see are the results of a hot and growing Internet advertising market – more exhibitors and attendees, more press, more bankers, and most importantly, more competition. None of these, especially the…

  • Brave New Storefront

    Ninety percent of all applications on the Internet have yet to be invented, according to the man who invented it in the first place. Now in his sixties,

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  • DM University: Media Buying

    Online marketers must make numerous decisions when it comes to media buying, such as which media products to buy ‘space’ from and how much should be budgeted and spent. One imperative decision an online marketer will surely face is whether to buy media on a CPA or CPM basis

  • It’s a Boy for Direct Executive Editor Viveiros

    Beth Negus Viveiros, executive editor of Direct magazine and chief of the Boston bureau, gave birth to her second child on Oct. 21. Daniel Viveiros weighed in at eight pounds at birth, and was 20.5 inches long. Mother and son are doing well. Daniel joins older brother Jacob and father Paul in the Viveiros household

  • Internet Among Retail Purchase Influences: Study

    More than half of customers exiting consumer electronics stores said their purchases were influenced by Internet research, according to a stop-and-survey study.

  • DM University: SEO

    Abbreviation for Search Engine Optimization. SEO refers to the changes made to a webpage to improve upon its ranking or positioning in the search engine results pages (SERPs) of one or more search engines for a particular keyword(s).

  • Listline e-Newsletter 10/18/05

    Jems Communications has named DM2 to manage the subscription lists of
    FireRescue Magazine (31,749 subscribers), Wildland Firefighter (6,155
    subscribers) and its flagship publication JEMS–the Journal of Emergency
    Medical Services (28,448 subscribers). MKTG Services was the prior list
    manager.