“There are just three big cities in the United States that are ‘story cities’ – New York, of course, New Orleans and, best of the lot, San Francisco.” — Frank Norris. John Tepper Marlin quoted Norris’s when asked his impressions of the Crescent City. As it happens, each of these three “story cities” has suffered…

Fred Reichheld stunned marketers in 1996 when he argued in The Loyalty Effect that a 5% improvement in retention can boost profits by up to 100%. Now he is about to shock them again.

The college market has always been a tricky topic for marketers at cable and broadcast television networks across the nation. Nielsen Media Research will soon begin measuring viewership in college dorms, and the findings will undoubtedly spur many all-nighters in the marketing departments of broadcast and cable networks everywhere.

I’ve read a lot of articles lately on Word-Of-Mouth marketing. In fact, on Valentine’s Day there was an article in Media Post’s Online Media Daily that spoke about the company BzzAgent, who sells access to a “hive of

Edith Roman Associates Inc. and its affiliate ePostDirect now manage a dozen postal and e-mail lists for Haymarket Media Inc. These files target professionals in healthcare, information technology security, marketing and public relations.

The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, or “blogs”, are a great, cost-effective way to engage customers, fellow...

Think Lee Iacocca and a light bulb goes off among automakers. He was the Chrysler exec who introduced the idea of giving away check to consumers that could be applied to the purchase of a car. Showrooms have never been the same since that 1970s watershed.

THERE ARE OBVIOUS PLACES ONE MIGHT LOOK FOR home electronics catalog prospects. Lists of electronics trade show attendees are a logical choice, as are

Energy running low, hip-hop icon 50 Cent searches frantically for his shooter. Can he escape the threats lurking in the shadows of the alleyway?

Above-the-line marketing spending, which encompasses brand marketing designed to reach a mass audience, will grow at a steady clip from its $200 billion level in 2003 to around $250 billion in 2007.