* Biz Opp Guide Buyers
* Urban Rebounder
* Hispanic Advantage Co-op
* PennWell’s Wastewater Lists
* Dr. Dobb’s Journal
* Casual Living
NEW LISTS
Biz Opp Guide Buyers
Offered here are 40,000 individuals who have spent $37.50 to purchase a home employment directory and a business opportunity guide. The source is 80% space and 20% direct mail.
Selections: Gender, SCF/State/Zip
Price: $100/M
Contact: Bulls Eye Marketing, Julio Rodriguez at 201-770-9000 or [email protected]
Urban Rebounder
A total of 46,913 exercise program buyers from the last six months are named on the Urban Rebounder list. The file is comprised of men (80%) and women (20%) who paid three $40 installment payments on a credit card for the DVDs, carrying case and model. These orders were generated by direct response TV. Postal and telemarketing segments are offered.
Selections: Monthly/quarterly hotlines, gender, state/SCF/ZIP
Price: $95/M (postal file); $275/M (telemarketing file)
Contact: List Services Corp., Jesse Dudics at 203-791-4175 or [email protected]
NEW INSERT MEDIA
Hispanic Advantage Co-op
Elephant Group has introduced a co-op program that reaches consumer prospects it targets for satellite products and services, including insurance for satellite dishes. The program reaches 2.5 million households where Spanish is spoken and FICO credit scores are 600 and higher. Inserts can be up to 5-1/2 y 8-1/2 inches, weighing no more than .25 ounce.
Price: $65/M
Contact: ALC Data Management, Bernadette Joachim at 914-524-5225 or [email protected]
NEW SELECTS
PennWell’s Wastewater Lists
Selections for number of employees, sales volume and SIC codes have been introduced the WaterWorld, Industrial WaterWorld and Water and Wastewaster International magazines files. Postal subscriber counts for these PennWell titles range from 17,145 to 71,976. Telemarketing and e-mail segments are available.
Additional selections: Location/facility, job title, purchasing influence, state/SCF/ZIP
Price: $140/M to $260/M (postal files); $190/M (telemarketing file); $425/M (e-mail file)
Contact: Statlistics, Jennifer Felling at 203-778-8700, ext. 138 or [email protected] (postal files) and Dolores Broderick at 203-778-8700, ext. 112 or [email protected]
UPDATED LISTS
Dr. Dobb’s Journal
CMP Media LLC has begun offering a separate segment identifying qualified subscribers on the Dr. Dobb’s Journal list with selections for job title, business/industry and number of employees. The file contains 47,732 qualified subscribers and more than 100,000 regular subscribers. This publication targets computer software development professionals. International subscribers and e-mail addresses are available.
Additional selections: Job title, state/SCF/ZIP
Price: $225/M (regular or qualified subscribers)
Contact: Rubin Response Management Services Inc., Scott Wells at 847-619-9800, ext. 215 or [email protected]
SPECIALS!
Casual Living
Test 10,000 names from the Casual Living catalog file by July 31 and receive another 5,000 names for free. Contact Mokrynskidirect, Tony Troiano at 201-487-8181, ext. 632 or [email protected]
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