Search Results For: content marketing

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 3, 2016 Q&A: The Roadblocks to B2B Conversion Engagement is great, but you need to close the deal. Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on the challenges of B2B nurturing and conversion. […]

Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 24, 2016 The Power of Email Marketing For Building Relationships Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing. More… SPONSORED BY: Meister Media | Engaged Professionals Guaranteed to Grow Your Business […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 1, 2016 Great Wolf Lodge Uses Storytelling, Not Sales Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales. The CMO shares the case study. More… […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 26, 2016 Heineken CMO Puts Energy into Digital to Reach Millennials Nuno Teles, CMO of Heineken USA, on what the brand is doing to move from traditional advertising to digital to reach Millennials. Including dropping more […]

Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 23, 2016 Technology’s “Strategic Imperatives” = Marketing Brilliance Smart thinking still produces inspired marketing. But it’s no longer enough. For true brilliance, digital marketers need to create a blueprint that embraces data driven customer engagement, mobile […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 19, 2016 Do you Emoji? Emojis are among the latest go-to marketing technologies to keep up with Millennials. Here's 7 examples of how brands like Bud Light and Smithsonian use them. More…   SPONSORED BY: With […]

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For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.