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Chief Marketer This Week February 26, 2016
Heineken CMO Puts Energy into Digital to Reach Millennials
Nuno Teles, CMO of Heineken USA, on what the brand is doing to move from traditional advertising to digital to reach Millennials. Including dropping more dollars in the digital bucket.  More…
 
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Digital & Millennials: Are you All In?
The 2016 PRO Awards offers several new categories, including Best Digital Campaigns & Best Campaigns Targeting Millennials. Check 'em out! More…
 
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Social Listening Confusion
eMarketer has released a report that finds there is still plenty of confusion around social listening. More…


The (Pepsi) Emoji Generation
Pepsi has designed hundreds of emojis that appear on its bottles and cans of soda as a marketing ploy to encourage purchase and viral share. More…
 
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Great Wolf Lodge Uses Storytelling, Not Sales
Great Wolf Lodge is testing storytelling as a marketing tactic to see if an emotional connection with consumers coverts to sales.The CMO offers a case study.  More…


3 Insights to Market to Gen Z
Gen Z—those born between the mid-nineties and 2009—are becoming the newest demo marketers are targeting. More…

 
 
Job Opportunities

Marketing Manager
Krimson Klover, Boulder, Colorado

Group Marketing Manager - Abbott Vascular 
Abbott, Inc, Abbott Park, IL

Marketing Manager
Rosenthal Retirement Planning, LP,
Fort Worth, TX

Services Product Marketing Manager - Channel
Dell, Inc., Round Rock, TX

Regional Marketing Director
CWS Apartment Homes, Houston, Texas

Marketing Manager
Confidential, Elmhurst, IL
 
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Frictionless B2B Guide
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LinkedIn Social Selling
Marketing tells a targeted group what to want. Then sales tells them why they want it and takes the order. This is less effective now that buyers are more active in information gathering. Sales and marketing must align themselves to a new shared set of goals to reach buyers.

 
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