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March 3, 2016 |
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Q&A: The Roadblocks to B2B Conversion
Engagement is great, but you need to close the deal. Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on the challenges of B2B nurturing and conversion. More…
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The Listening Game for Content in B2B Marketing
Today, B2B marketing content needs to be created based on what buyers want, not what management dictates. Here's why you need to leverage data to discover your customers' true desires. More…
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Special Report: The Art of B2B Creative
B2B creative needs to engage users at multiple points in the sales funnel. To succeed, marketers must craft marketing materials that not only promote the product or service, but also fill the reader's need for information. In this special report, discover trends and tricks for creative that converts. More…
B2B LeadsCon 2016 Call for Speakers Open
Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon this August in New York. More…
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| Job Opportunities |
Assistant Marketing Manager
InfoSys, NA
Senior Field Marketing Manager-Dell Software
Dell, Inc., New York, NY
Marketing Director, Data Security Solutions - Round Rock, TX
Dell, Inc., Round Rock, TX
Sales and Marketing Manager - NZ
AECOM, Auckland, New Zealand
CEW CONTENT MARKETING MANAGER
CEW, New York, NY
Marketing Manager
Richards Buell Sutton LLP, Vancouver, Canada
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Case Study: Michelin North America
As Michelin North America’s truck tire division looked towards the future, they wanted their digital presence to be as innovative as their tires. An they wanted to di it in a… To learn more download the full Michelin case study!
Case Study: SunGard Availability Services
As a provider of information availability through managed IT, cloud and recovery services, SunGard Availability Services knows that their customers take data availability seriously. So seriously in fact, that they probably… To learn more download the full SunGard case study!
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