Many marketers resist integrating their customer communication efforts across online, offline, and retail sales channels. Why? They fail to see the value of integration or fear it muddies their message. Some believe it cannibalizes sales from one channel to another.
Last week, CompUSA unveiled its new loyalty program for small-business and home offices. The program, CompUSA Network for Business, charges a one-time fee of $30, then lets members earn ConnectPoints (to redeem on high-tech goodies) and gives a slate of ...
Hasbro, Inc. is getting a little star power from actress Jamie Lee Curtis as its new spokesperson to promote the company’s board games and a new mail-in rebate campaign. Starting Nov. 1, Hasbro will roll out its Games Make Great Gifts campaign, offering ...
As the Motivation Show nears, supplier exhibitors are plotting ways to coax passerby into their domains to, at the very least, give them a peek at their wares, or at the very best, close a sale. Thousands of attendees are expected at this year's show, ...
One excellent way to begin building quality links is to list your site in Yahoo and in the Dmoz Open Directory. DMOZ and Yahoo are Very Important Listings! These human based directories have a lot of influence over ranking and are crucial...
As promised, here are the results from CHIEF MARKETER's exclusive survey on what makes a conference worth your time and money.
Planalytics launched its first e-mail newsletter, Flashweather, in 2002. The goal? To educate companies on how the weather affected their business, and to create awareness for its own products and services.
NRL Direct has been appointed to manage the SeaBear Smokehouse catalog list. More than 47,000 last-24-month buyers who spent an average of $104 are available.
The latest incarnation of Carlson Hotels Worldwide's loyalty program features more than a name change. The multibrand hospitality chain also is altering the way it communicates with meeting planners — the folks who may not even travel themselves but influence a lot of bookings.
This week’s Digital Thoughts uses a wide brush to cover the evolution and segmentation of arbitrage activity online. In it we touch upon one of the major arbitrage activities, lead generation. It’s an industry that, regardless of how they buy...