Advertisers Get Engaged: The Future of TV
Does the future of TV mean the death of the 30-second advertising spot? Not necessarily. This could be an opportunity for growth and creativity in advertising and marketing that didn’t exist before.
Does the future of TV mean the death of the 30-second advertising spot? Not necessarily. This could be an opportunity for growth and creativity in advertising and marketing that didn’t exist before.
The Securities and Exchange Commission has charged a virtual reality technology company, its principals, and three former sales agents for conducting a fraudulent offering scheme that garnered investors primarily through telemarketer sales out of a boiler room in the company’s Delray Beach, FL. offices.
Media analyst firm Screen Digest predicts that the increasing audience and reach of video games will fuel brand interest in integrating with electronic play over the next five years
Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers
Consider this scenario: A potential new car buyer walks into a dealership and requests a brochure on a current 2009 vehicle, but the salesman only has a brochure for last year's model. Of course, the "old" information doesn't quite satisfy the consumer. Who wants to read about last year's model?
With the economy in turmoil, marketers are looking to make every penny accountable and everybody count. Social media campaigns can be comparatively inexpensive,
As their audience shares continue to slide, the major broadcast networks are becoming increasingly creative in trying to drive viewers to TV screens by
CBS Interactive is trying to simulate a living room ambience online with social viewing rooms where people watching shows on CBS.com can interact with each other in real time
This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing
Software game The Sims offers simulations of human life's big events marriage, old age and death but its big draw has always been something even more