HBO brought the very hazy voting results from Florida’s “hanging chads” in the Gore v. Bush 2000 presidential election into vivid focus by recreating the experience in a bi-coastal demonstration on Tuesday

Wannabe ‘Bridezillas’ based on the hit TV reality show can now make themselves over by uploading their pictures into original online videos based on the offbeat reality series.

Old school marketers believe marketing is all about the brand. But any engagement campaign that centers only on the brand will fail miserably. Discover how to make the two worlds meet

CosmoGirl Magazine will offer its teen readers a chance to be the star at their own virtual prom on March 27, to be held in CosmoGirl’s Club CG in the virtual world There.com.

The undeniable fact that consumers have greater control over the brand messages they see and let engage them is changing the world of media and brands. Click here to see how this trend affected the latest Brand Keys Customer Loyalty Engagement Index.

Carol Kruse's world got a lot bigger in 2006. From overseeing interactive marketing for Coca-Cola North America, she stepped up to take charge of marketing

Cable network Bravo is extending its restaurant-based reality series “Top Chef” with a mobile phone game that lets users work their way up wirelessly from dishwasher to five-star chef.

Coca-Cola today said it will migrate Coke Studios, the virtual world it has run within its MyCoke.com Web site for almost five years, to a new continent in the There.com virtual universe owned and operated by Makena Technologies.

Companies have a hard enough time protecting their brand from knock-offs in the real world. But the rise of virtual worlds has opened a new front in the

VO5 has launched a multi-million dollar marketing effort to dust off its VO5 brand and pitch it to a younger audience.