How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.

We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand's new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.

Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.

By Niki McMorrough / Commercial Director at Relevance Many of the world’s high-value goods and service providers, such as yachts, cars and real estate, have had an overwhelmingly male client base because, until 2014, men represented more than 93% of all Ultra-High-Net-Worth-Individuals. But this is now changing, and pinnacle luxury companies and brands need to…

The team at Relevance has been marketing to UHNW audiences for more than 12 years and specialize in using data-driven insights to drive creative luxury digital marketing strategies that get results.

Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.

We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

CM Weekly July 25, 2021 The social commerce market in the U.S. will rise by 35.8 percent in 2021 to $36.62 billion, according to an eMarketer forecast. Moreover, about half of users ages 18 to 34 are expected to make at least one purchase via social platforms this year. That’s compelling data for marketers to…

Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.

How NYX Professional Makeup is leaning into nostalgia for the early 2000s while also tapping Instagram, Snap and Triller for campaigns.