Search Results for: influencers

Tom Cruise’s erratic behavior and acrimonious split from Paramount Pictures this week has studios and brands, alike, rethinking and distancing themselves from movie tie-ins and sponsorships deals.

Have you ever wondered what marketing your prospects are most likely to take seriously? After all, you’re reaching folks at a zillion touch points these days, from search ads to direct mail to television

Early Sunday morning I found myself watching “Lidia’s Italy,” a popular cooking show on my local public broadcast television station featuring Lidia Bastianich’s cuisine.

Attendees at this year’s Search Engine Strategies conference in San Jose CA got their first look at the new search ad platform that Yahoo! plans to roll out in the U.S. by the fourth quarter of this year.

By now, most marketers are clear on the need to improve their marketing effectiveness measurement. Unfortunately, the question of how still lingers broadly.

Sales start with business publication advertising

It started right after the Fourth of July this year. No sooner had retailers moved out the bulk of their patriotic T-shirts, swimwear and camping gear,

Stefanie Pont, founder and managing partner of Pont Media Direct, is the DMA’s List Leader of the Year. During her two-plus decades in the industry, Pont

Consumers who reported that they have excellent, good, fair or poor
credit have been assembled to launch the Show Me the Money list. The
count exceeds 3.1 million names.

The vast majority of marketers today are missing a very key element of data: money. And we’re not talking just about consumers’ income and homeownership and investments.