Blogs are a hot topic and have been so for the last year or so. They’ve been around, obviously, for much longer than that (ours has been up for almost five years), but had previously been reserved for individuals to share their personal stories or to serve as a platform for cutting-edge ideas.
Marketing used to be about courting mass audiences, a one-way distribution of carefully crafted messages. But the emergence of social media means that effective marketing is now about
Tom Cruise's erratic behavior and acrimonious split from Paramount Pictures this week has studios and brands, alike, rethinking and distancing themselves from movie tie-ins and sponsorships deals.
Have you ever wondered what marketing your prospects are most likely to take seriously? After all, you're reaching folks at a zillion touch points these days, from search ads to direct mail to television
Early Sunday morning I found myself watching “Lidia’s Italy,” a popular cooking show on my local public broadcast television station featuring Lidia Bastianich’s cuisine.
All relationship marketing and loyalty programs establish a funding rate of earning benefits that corresponds to the cost of delivering those benefits to members.
Attendees at this year's Search Engine Strategies conference in San Jose CA got their first look at the new search ad platform that Yahoo! plans to roll out in the U.S. by the fourth quarter of this year.
By now, most marketers are clear on the need to improve their marketing effectiveness measurement. Unfortunately, the question of how still lingers broadly.
Merger activity is positively frantic—hundreds are initiated each week. But mergers can too often be minefields. McKinsey & Co. claims that nearly 80% of mergers don't earn back the costs of the deal itself. Other studies show that the average merger has a 50% chance of resulting in reduced productivity or profit.
As far as we know, there are no degree programs for how to create e-mail newsletters. But it’s an art that should be studied. In their eagerness to get their sales message across, many firms ignore basic design and technical rules. Here are some e-mail tips from Geoff Smith, managing director of online product develop…