Search Results for: loyalty

More than a year after Best Buy gave IWCO Direct responsibility for its Reward Zone loyalty program, enrollment has mushroomed from 3 million-plus members to more than 7 million members. And as a bonus, IWCO put $2 million in postage savings back into Best Buy’s pocket. Every new relationship should be this successful.

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get.

OF THE TOP 130 restaurant chains in the United States only seven, or 5%, have loyalty programs. I’ve always known it’s not a big number, says Tim Cusick,

Shoe retailer DSW Inc. is using a monthly e-newsletter to connect with its 4.5 million active loyalty program members. In the past, we’ve done a traditional

Datran Media, a database marketing services company has acquired Skylist, an e-mail service provider (ESP). This acquisition is another in a recent trend of database marketing firms investing their money in e-mail services…

Redi-Mail Direct Marketing has opened a new pharmaceutical direct marketing sample distribution facility in Fairfield, NJ.

Domino’s Pizza is fueling up a new incentive for racing fans, offering a chance to earn points toward NASCAR-branded merchandise via the NASCAR Race Points loyalty program.

The nation’s largest provider of federal student loans SLM Corp., otherwise known as Sallie Mae, plans to acquire Upromise, Inc., which offers a loyalty-reward program that lets consumers earn money for college tuition when they buy participating brands.

Office Depot has revamped and renamed its loyalty program, and removed the rewards cap for members.

Wachovia Corp. has reduced the number of inbound telephone contacts it receives from banking customers by offering more online banking services. The bank reported that its customer support contact rate has declined from 40% to 17%.