La Quinta is in the business of putting people up for a good night's rest at any of its 800 mid-scale hotels. It is also in the business of making sure

February 14, 2007, and a crippling ice storm descends upon New York City. JFK is laminated with thick ice. JetBlue, its largest single tenant, opts to

When geo-social games those contests on mobile devices that let users check in and become of their favorite places first attracted notice, marketers were

The element of surprise and delight is simply that surprise and delight. When a brand hands a customer something completely unexpected, it shows that

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Sometimes a thank you just isn’t enough. This was the case with the first iteration of TrueBlue, JetBlue Airways’ customer rewards scheme. “It was supposed to be a thank you program,” Dave Canty, the airlines’ director of loyalty marketing and partnerships told attendees at the Colloquy Loyalty Summit. The program’s limitations, however, didn’t leave its…

If your emails are more stone tablet than iPad, you might want to consider some innovative ways to shake up your campaign and get those open rates out of the hibernation they've been in since the Emailocene era.

Loyalty marketers are rarely accused of being slow off the mark, and the rate at which they have innately grasped two of the three Rs of loyalty marketing – reward, recognition, relevance –supports this. Take rewards. Marketers are long accustomed to giving tangible thanks – airline tickets, extra groceries and so forth – to their…

Citi, Godiva, Hyatt, RecycleBank and U.S. Bank shared honors at the inaugural Colloquy Loyalty Awards. The awards recognize transformative, consumer-focused loyalty initiatives in five categories.

The very idea of a loyalty program assumes that customers will stick around for a while. While few marketers, save perhaps for mortgage lenders, are considering what customers will be like 20 years down the road, there are trends today which will shape the business environment of tomorrow, according to Kelly Hlavinka, managing partner at…