Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and Martha Wayne.

Coca-Cola hopes that its new campaign, "Taste the Feeling," will spark a fire under sales, which have been flagging for more than 10 years.

The article lays out 10 areas the author says agencies may not be truthful about when dealing with clients.

Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients…

Lists featured this week include Greenhouse Catalog Blow-In and The Fire Store.

As we get ready to transition to 2016, the state of agencies has come into view. Here are 17 charts that show the most interesting insights into agencies.

Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.

Jeff Charney, CMO at Progressive Casualty Insurance on Flo, how to be disruptive and his seven recommendations to drive change.

The real currency of marketing has nothing to do with impressions and commercials and has everything to do with word of mouth.

The marketing team at b2b cyber security firm FireEye recently rolled out a program leveraging predictive lead scoring technology and has been generating better marketing qualified leads for its sales team as a result.