If you've got a few minutes, we've got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the

Most companies select colors based on their brand attributes and the image they want to evoke in the target market. But what if your target market is located throughout the world? Colors have strong cultural connotations that may differ widely from one place to another.

A soft economy can make even the strongest of loyalty programs sluggish and stagnant. As fiscal challenges continue and consumer spending remains tentative, loyalty programs need to work harder than ever.

An email welcome program is definitely a best practice. Except for transactional emails such as order confirmations and shipping notifications, welcome emails typically have the highest open rates of any marketing emails

Understanding the psychographics and technographics of your audience is paramount. What are their triggers and inhibitors

Some 44% of shoppers plan to do some of their holiday gift buying on the Web this year, according to a new survey from e-commerce platform MarketLive and online retail consultant The E-tailing Group

Groupon, the shopping Web site that offers a daily deal from local businesses, has entered into a partnership with eBay to offer incentives to eBay loyalty members who participate in Groupon deals

Barnes & Noble has launched a loyalty club for parents and others who purchase items for children. The club, B&N Kids' Club, is available in-store and online and offers exclusive deals

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According to the latest "American Express Spending & Saving Tracker" report, nearly a third of Americans planning on traveling this holiday season expect to boost their spending this year compared to last year.