Search Results for: loyalty

Multidiscipline (National) Burger King and the NFL Client: Burger King Corp. Agency: Equity MarketingSales of chicken strips and burgers spiked when the

Brands rely on incentive and premium programs to build consumer trial and loyalty. Two-thirds of respondents to PROMO’s third annual P&I Study indicated that their incentive program is designed to build consumer/brand loyalty. This year, the benchmark report includes trends in program goals, spending, ROI tracking, and much more

Consumers bogged down by a slew of digital camera choices aren’t particularly loyal to any one brand, a study conducted by market research company J.D. Power and Associates revealed.

More than 3,300 Mini vehicle owners have taken to the road to drive part or all of a two-week cross-country road trip that is a part of the automaker’s Mini Takes the States rally, which shifted into first gear on Monday.

Your company has identified the difference between operational and analytic CRM. And you’ve gone ahead and oriented your customer management efforts toward an analytic bent. So why isn’t the return on investment skyrocketing?

Delta Airlines is giving it loyalty club members a new way to rack up miles—watching movies from home.

Shoe retailer DSW Shoe Warehouse will replace its loyalty program next month, rolling over active members in its current program.

The Women’s National Basketball Association (WNBA) has teamed up with Discover Card to offer fans WNBA and team affinity credit cards that give them access to designated lounges located in arenas throughout the season.

In a show of fan appreciation, the San Diego Chargers will give 5,000 Chargers season ticket holders a customized digital gift card in the form of a CD to redeem on the Chargers’ online team store during the upcoming season.

Promo and direct-marketing agency Carlson Marketing has bought meetings and events agency Navigant Performance Group.