Search Results for: loyalty
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Datran Media Announces Business-to-Business Services
Datran Media, a performance-based marketing leader, announced it has customized its adLoyalty email solution for the business-to-business (B2B) community. Now, adLoyalty gives B2B marketers access to a customer…
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Evolution of the Quality Score – Part 1
A little more than a week ago, beginning November 6, 2006, Google unveiled its fourth Quality Score announcement. If you don’t advertise on Google, this might not mean to much to you, but if you do advertise on Google, especially if…
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Agencies
Travelocity Debuts Gift Card at Retail
Travelocity, which last month launched a loyalty program for its VIP customers, is entering the gift card business.
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Agencies
MasterCard Will Run Rewards Programs for Banks
MasterCard International is readying a loyalty marketing service for banks.
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Agencies
Dairy Queen Fan Club Celebrates One-Millionth Member
Dairy Queen is celebrating its latest loyalty club milestone—1 million members—reaching its goal with help from its most recent sweepstakes.
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Agencies
P&I Postcripts
WYNDHAM HOTEL GROUP: is rewarding members of its…THE CHICAGO TRIBUNE: has debuted a…COMDATA CORP.: a company that offers…LOYALTY LAB: San Francisco, has hired…
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Agencies
Huge Popularity of MyCoke Rewards Pushes Extension of Program
MyCoke Rewards has extended the expiration date for the program due to its overwhelming popularity.
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Agencies
Balancing Visible and Hidden Relationship Programs
There’s an interesting dichotomy in relationship marketing that’s emerging, which contrasts the rigidity of visible marketing programs with the flexibility of so-called hidden programs
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Listline e-Newsletter 11/02/06
Disney Publishing Worldwide has chosen ALC Data Management to represent
its Family Fun magazine file. More than 1.1 million subscribers are
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Bitter’s Sweet Win
Aussies may love their beer, but a certain cadre love cricket just as much and a few of them may have helped judge this year’s international Globe Awards.