* Family Fun
* American Lung Association Commercial Mailers Only
* Timeshare Owners of America
* Traditional Conservative Donors
* Donor Power Hotline
* Right Source Consumer Information Database
* About Seniors With Pets
* Direct Media Gains Big Name Brokerage Clients From Clark Mackain
* Classified
LISTS UNDER NEW MANAGEMENT
Family Fun
Disney Publishing Worldwide has chosen ALC Data Management to represent its Family Fun magazine file. More than 1.1 million subscribers are named. Seventy-eight percent of these subscribers are women; median age 38, with a $60,600 median income. Mal Dunn Associates Inc. was the prior list manager.
Selections: Hotlines, Canadian, change of address, gender, source, state/SCF/ZIP
Price: $105/M
Contact: ALC Data Management, Lori Magill-Cook at 609-580-2777 or [email protected]
NEW LISTS
American Lung Association Commercial Mailers Only
More than 1.5 million last-12-month donors are offered on the list — American Lung Association Commercial Mailers Only. Eighty percent of those listed are 50 or older. The average contribution was nearly $13. Direct mail is the source.
Selections: Hotlines, donation amount (ranges), ethnicity, gender, income, religion, state/SCF/ZIP
Price: $70/ (last-12-month donors)
Contact: RMI Direct Marketing Inc., Rich Leary at 203-825-4616 or [email protected] and Carol Forbes at 203-825-4634 or [email protected]
Timeshare Owners of America
More than 1.3 million names are offered on the Timeshare Owners of America postal list. Three-quarters of these individuals are men. Segments with 225,446 e-mail addresses and 954,217 (home and mobile) telephone numbers are available. The average unit of sale was $22,000. This data comes from timeshare companies and developers of timeshare properties.
Selections: Date of purchase, dwelling type, resort name, ethnicity, $100-plus buyers, age, gender, presence/age of children, date of birth, homeowner, hotline, household income, length of residence, state/SCF/ZIP
Price: $95/M (base)
Contact: Teramedia Corp., Scott Hardigree at 407-420-1108, ext. 205 or [email protected]
Traditional Conservative Donors
Contributors to faith-based, humanitarian, children’s causes and food banks have been assembled for the Traditional Conservative Donors list. The count exceeds 2.1 million names. Direct mail and telemarketing are the sources.
Selections: Telephone numbers, monthly hotline, interest, income, age, presence of children, state/SCF/ZIP
Price: $85/M
Contact: List Connection Inc., Ken Wood at 864-962-0761 or [email protected]
Donor Power Hotline
Some 420,000 30-day and 1.9 million 90-day names are offered on the Donor Power Hotline file. This data is derived from multiple direct mail campaigns.
Selections: Donor type, credit card, product category, home value, length of residence, telephone numbers, gender, presence/age of children, age, gender, ethnicity, religion, Experian enhanced demographics, state/SCF/ZIP
Price: $120/M (30-day hotline); $105/M (90-day hotline)
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
Right Source Consumer Information Database
Direct mail and online surveys are the sources for the Right Source Consumer Information database. Some 12 million names are available. No telemarketing is allowed.
Selections: Hotlines, adult’s/child’s age range, adult’s/child’s gender, presence of children, credit card buyers, dwelling type, homeowner, length of residence, lifestyle, mail order buyers, occupation, state/SCF/ZIP
Price: $85/M
Contact: Direct Partner Solutions Inc., Ann Nolan at 678-762-9869, ext. 230 or [email protected]
About Seniors With Pets
Individuals 65 and older with one or more pets are identified on the About Seniors With Pets list. The count exceeds 1.4 million names. The average household income of these individuals runs approximately $62,000. Internet surveys are the source.
Selections: Monthly hotline, age, household income, type of pets, state/SCF/ZIP
Price: $105/M
Contact: Rubin Response Management Services Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]
IN THE NEWS
Direct Media Gains Big Name Brokerage Clients From Clark Mackain
By Jim Emerson
Direct Media Inc. landed several major brokerage accounts when it acquired the list brokerage Clark Mackain on Nov. 1. Terms for the acquisition were not disclosed.
Clark Mackain’s roster of list brokerage clients includes Disney’s Buena Vista Entertainment, Doubleday Entertainment’s book clubs, North American Affinity Clubs, International Masters Publishing, CMP Media, Hartford Financial Services Group, Hershey Direct, Highlights for Children and Essence magazine, among others.
“But it really comes down to the individual brokers who matter most. Direct Media will benefit from these extraordinarily talented people who bring decades of experience,” said Larry May, CEO of Direct Media.
“We bring a great number of tools (to Clark Mackain) for order entry, accounting, an analytical department and inhouse modeling,” said May.
Direct Media was one of several companies that had been seeking to acquire Clark Mackain during the last five years, according to David Clark, one of the firm’s founding partners. “It was Direct Media that fit with our corporate culture. And we’ve done a lot of work with them over the years,” he added.
Clark Mackain will operate as an independent division of Direct Media and retain its name. All its present brokers are expected to remain with the firm. Clark Mackain has about 20 employees. Direct Media has roughly 240.
Three or four support personnel positions involving computer services and billing will be phased out, as Direct Media assumes those responsibilities, allowing Clark Mackain to focus exclusively on list brokerage.
Clark Mackain’s offices will be relocated to another location in New York City, when its existing Manhattan office lease expires in January. A few employees who work in Direct Media’s small satellite New York office will be moving into Clark Mackain’s new offices as well. “That will give Direct Media offices in the heart of New York for meetings,” said Clark.
For Clark Mackain the acquisition means it can broaden the services it offers clients to include custom database development and analytical services through Direct Media, which will help Clark Mackain “hang on to clients,” he said.
CLASSIFIEDS
Classified
Circulation Manager
Location – Portland, Oregon
One of our clients a leading catalog retailer based in the Northwest is seeking a Circulation Manager who will be an integral leader in their Brand Marketing team. The Circulation Manager will be a key player in the goal of maximizing revenue through development, planning and execution of catalog marketing strategies and budgets. Responsibilities will include planning of circulation retention, reactivation & acquisition strategies to drive file growth, and meet financial objectives. You will work closely with the Marketing Director and the Marketing Internet Manager to develop cross channel loyalty programs and contact strategies. Responsibilities also include but are not limited to management of list brokerage/list management activities, offline alternate acquisition programs, and catalog requestor program.
The successful candidate will have thorough knowledge of catalog circulation planning and production; thorough knowledge of list industry including brokerage and management; and possess well-developed written and interpersonal skills and strong negotiation skills. The individual must have knowledge of the financial dynamics of a mail order operation, including profit and loss reporting, forecasting, budgeting and sales planning. Must be skilled at motivating, challenging, supporting, and managing people. Must possess excellent project management skills and organizational skills, be detail oriented and able to coordinate multiple tasks. Must demonstrate the ability to work independently and effectively under pressure. Must be well versed in PC use and applications including Microsoft Excel, Word and Access. Bachelor’s degree or equivalent in Marketing or related field and 5+ years marketing and management experience with increasing levels of responsibility required.
For immediate consideration, send resume with cover letter to:
Elaine Lefkowith
Phone 732-937-4800
Fax 732-937-4770
[email protected]
CAREER MANAGEMENT
Specializing in the Direct Response and Retail Industry
Network
