Search Results for: content marketing

The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.

There are twice as many touches in the B2B sales cycle today, and that means marketers must get smarter about how they track and measure every interaction.

For many marketers, particularly in B2B, PR is what you do when something bad happens. But as ADP Canada found, PR is also a great way to build brand awareness.

Amazon Home is bringing shoppable content to its millions of users via

a video series starring YouTube influencers getting home makeovers.

Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences.

Merit alone does not a market leader make. Here’s three reasons B2B brands often fail to generate buzz.

Here are a handful of highlights that make Millennials the hottest demographic on the planet. Here’s what you need to know when marketing to Millennials:

Small-to-medium size businesses don’t always have the bandwidth to test out unique localized digital marketing strategies to reach local customers.

During a night out, Uber passengers need only click on an app to make a Taco Bell run and Taco Mode will satisfy the munchies.

Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.