Social networking consultancy partners with LA-based marketing agency to create online contest to support Yokohama's green initiative

About a month ago, we wrote about imminent changes in the ringtone landscape, ones that had the potential to materially impact a large percentage of those driving signups to ringtone providers. Changes can...

Philanthropic activities can help drive business on a number of fronts.

In this special report on interactive marketing, Promo provides a status report on marketers that are flocking to the virtual world Second Life. Find out how Sears and Circuit City are parlaying their digital environment exposure, thereby reinforcing their real-world retail brands with millions of registered users.

Past poll results from Chief Marketer

Corporate branding is not only the embedded notion that comprises the company's purpose, mission and values. And perhaps more importantly, it is how leaders use communications to breathe life into every contact with their employees and their consumers. Click here to read why the management team needs the vision and enthusiasm of the CEO in…

I could almost hear the at Apple in my New York office. The company messed up this summer by cutting the price of the iPhone by $200 after thousands of

Economic mood The economy is a core influence. When it is positive, shoppers feel more freedom to be selective about where and how they shop. When the

CAMPAIGN OF THE YEAR PRODUCT RED CLIENT: Gap, Inc. AGENCY: A Squared Group The promotions agency A Squared Group pulled off an amazing feat last year

Think viral marketing is hard? Try antidote marketing, applying a tourniquet-or a full-body cast to a brand injured by toxic public relations hits. Plenty