Search Results for: loyalty

Meredith Corp. recently named ALC Data Management to oversee the Family
Circle magazine file. More than 2.4 million subscribers are available.

Belardi/Ostroy ALC LLC recently assumed management of the Bike Nashbar
list. More than 270,000 buyers are available from the last 12 months.

Pacific Lists Inc. now manages the Chiropractic Economics magazine file
with more than 50,000 names. Recipients include chiropractic professions
with their own practice as well as employees of chiropractic clinics.

Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life’s basic necessities. So thinks one West Coast entrepreneur who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term — provided they stay married.

RMI Direct Marketing has been chosen to manage 20 lists for Hachette
Filipacchi Media (HFM), effective Jan. 1. Nearly 6 million subscribers’
names are available from 14 magazine titles, a Canadian master file and
five other enhanced files.

American Express has launched a multi-tiered marketing effort to promote its new sponsorship of the U.S. Golf Association.

Belardi/Ostroy ALC LLC has assumed management of the Design Toscano
list. A total of 196,977 last-24-month buyers are available.

Everyone is talking about customer control, but why does it suddenly seem as if it is an emerging trend whose thirst needs to be quenched immediately?

So much for glacially paced evolution. Promotion marketing took defined strides this past year.

National Seminars Group offers a list of 102,265 financial
professionals. This file is comprised of chief financial officers, vice
presidents of finance, controllers, certified public accountants,
treasurers and other financial managers.