Don’t Do It! 3 Things Consumers Don’t Want from Your Loyalty Program
Learn three things that customers don't want from your loyalty programs
HSN.com adds a game portal to build visitor engagement into the ecommerce site
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Now that the daily deals business has gone into overdrive, companies like Groupon, Living Social and Eversave are figuring out ways to step away from the pack by offering more attractive deals for consumers and driving loyalty for merchants.
Segmentation and predictive modeling are great for improving individual customer interactions. But there are analytic offerings that can help marketers with the broader issues they face when considering their bigger-picture strategies. For example, how can they determine the impact on campaign response rates were they to promote a new product within an email promotion, as…
Mobile is marketing’s most portable and accessible channel. It puts brands literally in the palm of their customers’ hands. That’s the good news. The bad news is that the lure of proximity marketing is often overshadowed by impatience. Companies enticed by the promise of personal access to their customers often suffer a similar fate—a quick-and-dirty…
For health and wellness marketers trying to motivate healthy changes in behavior, mobile is a perfect fit. The most successful health and wellness initiatives are simple, convenient, and easily integrated into the consumer’s life. Mobile perfectly mirrors those attributes, allowing consumers to interact with the brand whenever and wherever they need to. Successful mobile programs…
Consumer packaged goods giant P&G has indicated a desire to source 10% of its sales online. Given that it currently sources less than 1%, that sounds like an aggressive goal but one that it is putting its formidable resources against delivering. Many other CPG companies from Kraft, J&J and General Mills to Pinnacle Foods are…
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