Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.

Jennelle Tilling shares advice and proven tips she has learned along her 25 years in marketing that helped her to be successful in her job.

The role of CMO has evolved significantly in the past several years. Here are are five tips to navigate the evolving digital and mobile business landscape.

CMOs are the first to go if growth doesn't hit the target.

To celebrate the life of Herschell Gordon Lewis, here's a small collection of his contributions to Chief Marketer and Multichannel Merchant.

If your brand is interested in sponsoring festivals or an unorthodox event, take these three sponsorship don’ts into consideration.

Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable…

Besides nagging issues of politics and personalities, what makes this game challenging is every member of a company's c-suite has a different agenda.

Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.

As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.