Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 28, 2016 Nescafé “Mug Chain” Engages 15 Million So how did Nescafé drive 15 million to participate in its #GoodMorningWorld stunt on social media? More… SPONSORED BY: Charting the Changing Customer Journey Download this special…
This article shares which sectors are adopting augmented reality and virtual reality technologies and how the advertising landscape is shaping up.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 27, 2016 Putting B2B Content Marketing into Context Creating connective pathways and creating context can help amplify the power of your B2B content marketing strategies, says Ardath Albee. More… SPONSORED BY: Add New Customers with SkillPath Contact…
Executive summary of IBV Study, Shoppers Disrupted - Retailing through the noise
By: IBM Length: 10 pages Type: Research Report Advancements in analytics have sparked renewed excitement in the consumer products (CP) industry. Maturing analytics capabilities are now delivering greater value across major CP functions including marketing, sales, merchandising, supply chain, and more. Thus helping CP companies become more consumer and customer focused in all aspects of…
Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.
Here's everything you need to know about Mobile Advertising 101: Understanding the types, performance and ways to measure effectiveness.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 25, 2016 The Differences Between Brand Experience, Experiential and Events There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools. More… SPONSORED BY:…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 21, 2016 Empowerment is the New Stereotype Women Hate Here are three examples—Vera Bradley, Wrangler, Cosmopolitan UK—using the empowerment message—the latest stereotype women hate. More… SPONSORED BY: Get Technical with IEEE GlobalSpec Professionals Contact: Danielle Zaborski 914.368.1090…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 20, 2016 American Airlines Shows Off it Chicago Cubs Fandom America Airlines has a full-on campaign to make sure people are aware of its sponsorship of the Chicago Cubs. More… SPONSORED BY: Video: Pain Points…