When customer data is incomplete or in silos, there may be still be efforts to connect with customers in multiple places, but they will be less effective. Recognition is the thread that reports these interactions are with the same person but using different touch points.
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 19, 2016 What’s Killing Your ABM Strategy and How to Fight Back Falling into traditional, lead-focused marketing and sales tactics is easy, but it’s important to remember ABM is the antithesis of classic lead gen programs. How do you fight the temptation to revert to the…
Falling into traditional, lead-focused marketing and sales tactics is easy when spinning up an ABM strategy, but it’s important to remember ABM is the antithesis of classic lead-generation programs. How do you fight the temptation to revert to the norm? You focus on value on a more intimate scale.
Too often in marketing, chaos and friction is the order of the day. Why? Success is impeded by too many channels to manage, a lack of resources and increased pressure to prove ROI.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 18, 2016 Getting Smarter about Marketing Video Analytics Many businesses are unknowingly looking at marketing video through legacy lenses—and conflating metrics, KPIs and ROI as a result. More… SPONSORED BY: Charting the Changing Customer Journey Download…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 14, 2016 As a Marketer, Do you get Introduced as a Publicist? Laura Mintz is a marketer but is often introduced as a publicist and she really does not like that. To that end, she has…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 13, 2016 Automation Helps Vodafone Manage ROI Globally Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone. More… SPONSORED BY: Get Technical with IEEE GlobalSpec Professionals Contact: Danielle…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 11, 2016 A Vote for Charlie the Tuna is a Vote for Change Charlie the Tuna, StarKist’s official spokesfish, is joining the political fray as the alTUNAtive 2016 Presidential Candidate in an entertaining promo. More… SPONSORED…
Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.
A go-to-market strategy has helped the marketing team at global recruitment outsourcing firm Cielo take a more significant role in generating revenue for the organization.