Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 8, 2016 Quaker Contest Draws Hundreds of Thousands of Recipes: Now it’s up to America to Vote for the Winner The Quaker Oats “Bring Your Best Bowl” contest helped the brand develop three new instant oatmeal flavors.…
The role of CMO has evolved significantly in the past several years. Here are are five tips to navigate the evolving digital and mobile business landscape.
Download this complimentary buyer’s guide to learn how to maintaining a consistent, correct, and complete marketing database.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 4, 2016 The 2017 PROMO & B2B Top Shops Listings are Here! Tops Shops is a searchable database for brand marketers, marketing agencies and others looking for expert agencies skilled in numerous services. More… SPONSORED…
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 2, 2016 Website Performance Anxiety—How Does Your User Experience Stack Up? The marketer’s role has changed significantly in recent years, due largely to the demands of digital business. A decade ago, the idea of marketing teams needing to be overly concerned with IT would have seemed…
More than 80% of advertisers are using data to manage client/agency relationships. The use of such data has shown positive results and will continue to grow.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 1, 2016 Charting the Changing Customer Journey: Q&A Chief Marketer talked with Wharton School Professor David Bell about the challenges digital marketers face when it comes to choosing the right tech to engage consumers in today's…
In a nutshell, CEOs are concerned with strategy, organization, revenue and cost. You should aim to be associated with marketing revenue.
As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.
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