Many businesses are unknowingly looking at marketing video through legacy lenses—and conflating metrics, KPIs and ROI as a result.

Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 7, 2016 Uber and Hershey Make Halloween Marketing Magic Halloween isn't scary for marketers that get clever about connecting their brand to the holiday. Learn how Uber and Hershey's partnership was a treat for both brands. …

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 5, 2016 DD Perks Teams Dunkin’ Donuts and New England Patriots Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots. More… SPONSORED BY: Your Direct Marketing Solution | UBM Life Sciences Contact: Danielle Zaborski 914.368.1090 Millennials…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 4, 2016 Boosting Brand Awareness with SnapChat How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution? More… SPONSORED BY: Video: Pain Points of Digital Marketing Wharton’s David Bell discusses…

Here are some ideas to put into practice to make a better business case for video.

The future of brand marketing will use data on brand metrics to optimize campaigns towards overall marketing goals, rather than clicks or views.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 30, 2016 Gatorade, GE, NBC: What Marketers Need to Know About Gen Z Top marketers shared the strategies needed in marketing to Gen Z, comprising 23 million Americans.  More…   SPONSORED BY: Learn new things. Be…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 29, 2016 5 Lessons Learned at B2B LeadsCon The power of change, building a strong bond with your CEO and why mom was right were some of the key lessons CMOs took away from last month's B2B…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 27, 2016 3 Ways to Feed the Relentless Content Creation Beast If content creation becomes more about churning through the process than collaborating on the creative, the final product suffers and audiences disengage. More…   SPONSORED BY:…