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Chief Marketer Tech Talk 11-16-16

|  by Tony Campana

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 10, 2016 Chief Marketer Tech Talk 11-16-16 More… SPONSORED BY: Video Marketing Myth Busting: Starting Is Easier Thank You Think Join Chief Marketer and Vidyard on November 17 at 2 PM EST for this new webinar…

CM Tech Talk 11/15/16

|  by Tony Campana

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 15, 2016 3 Steps to Engage Mobile App Users Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely. Here's three ways to re-engage users. …

CM This Week 11/11/16

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 11, 2016 6 Marketing Lessons from Trump’s Campaign John Quench from the Harvard Business School says these six marketing lessons can help marketers “looking to beat the odds and overcome powerful competitors.” More…   SPONSORED BY:…

Chief Business Marketer 11/10/16

|  by Tony Campana

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 10, 2016 The 2017 B2B Top Shops Listings Are Live! Looking for a great B2B agency partner or resource? Check out the 2017 B2B Top Shops, Chief Marketer's exclusive listing of the top B2B marketing agencies, searchable…

Gartner Magic Quadrant for Digital Marketing Analytics

Partner Content

Gartner evaluated eleven digital marketing analytics providers based on their completeness of vision and ability to execute. Learn more about the vision and capabilities of each vendor and why Visual IQ is positioned as a visionary in this complex and fast-moving category.

3 Reasons Targeted Data is Critical to ABM

|  by Tracy Eiler

Regardless of your ABM approach, targeted, clean, accurate and shared account and contact data is required to make ABM work at all, let alone work well.

Market Guide for Attribution and Marketing Mix Modeling

Partner Content

Marketing attribution is a confusing world - industry leaders turn to solution providers to help them understand the impact of their marketing and media investments. Learn why Gartner recognizes Visual IQ for its marketing attribution capabilities.

Untangling Attribution’s Web of Confusion: A Primer for Marketer

Partner Content

Visual IQ has provided details to cut through the hype, expose the pros and cons of the different attribution approaches available, and take one step closer to defining attribution for the industry. Read this primer on differing analyst perspectives.

Visual IQ

Partner Content

      Address: 75 Second Ave, Suite 330 Needham, MA 02494-2813 Email Visual IQ Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within…





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