Pepsi Honors DJ Culture in August
Beverage retailer Pepsi-Cola North America will get its DJs in motion in August with a “Month in the Mix” series of live concert events celebrating hip-hop culture.
Beverage retailer Pepsi-Cola North America will get its DJs in motion in August with a “Month in the Mix” series of live concert events celebrating hip-hop culture.
Outsourcing marketing analytics is an important investment for any organization, one that first requires a clear appraisal of business needs and goals. So before you decide, here some questions to consider
Starwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives for its Westin Hotels & Resorts brand.
Starwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives within film, television and industry influence outreach for its Westin Hotels & Resorts brand.
About 20 years ago, Run-DMC stepped onto the stage at a sold-out Madison Square Garden in their signature white Adidas Shell Tops. Then, with Adidas executives
Pity the marketer sitting in room 1A21 during the recent DM Days New York Conference & Expo. In one morning session, he learned about measuring customer
While the impending Top Affiliate Challenge is luring candidates with the promise of green and status, organizer Thor Schrock is seeing - and signing - NeverBlueAds and UniqueAds as affiliate network sponsors.
Don’t get us wrong. We’re not saying that consumers can’t think for themselves. But they do influence each other when making purchasing decisions—especially online. How can you tap into this phenomenon?
Ever been to Harold's Chicken Shack? Probably not, unless you live in Chicago. But its fans are giving it some play in the social networks
Hyundai Motor America has hired entertainment marketing consultancy Davie Brown Entertainment to lead its entertainment initiatives for the 2009 Hyundai Genesis.