Walmart adds "Great For You" icons to hundreds of packages of foods in its stores. Can a healthy seal build loyalty?

What are the odds that your communication will appear in someone's social news feed at the exact time that they are logged in to see it?

Would you give up your spouse just to keep your status in a loyalty hotel program? Would you choose your hotel loyalty card over your wife if you had to pick just one thing to travel with? If you

New York City, NY (January 31, 2012) -- e-Miles®, a unique advertising channel that engages customers with relevant advertiser messages, today announced that new members can choose to redeem the e-Miles currency they earn for watching, reading and responding to targeted advertising for Amazon.com Gift...

Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years

In the continual search to find new ways to connect with digital consumers, Coca-Cola has outfitted its iconic polar bears with the same technologies that Super Bowl XLVI fans across the country will be using to view the game and socialize with friends.

For companies to win this battle for consumer hearts and minds, there are three tactical initiatives to deploy

A new app, Viggle, is designed to reward us lay-abouts with points for checking into our favorite TV shows

Data analysis conducted by Oberweis Dairy revealed the secret to retaining new home-delivery customers: Give no more or less upfront in a new prospecting promotion than had been previously offered, but package it differently

Ralph Andreta, head of loyalty and co-brands for Citicards shares the strategy behind the new app