Search Results for: loyalty

As per my annual tradition, I offer the following column. I am presenting it again because — just as the stories surrounding Passover and Easter are re-told every year — so too does this one deserve a re-telling.

Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. This true story, of how one merchant who valued his customers acted when his business was threatened, does not have a happy ending.

When it comes to building loyalty, brands increasingly have one thing top of mind: big spenders. There is a growing desire to create programs for the

The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion? Many companies store them

Women’s shoe seller Aerosoles is developing a cross-channel database that integrates customer information from catalog, Web and retail channels. We need

JUST ANOTHER SCAM Credit card companies rewarding loyalty? Hardly! It’s all a big moneymaking scam for them (Curmudgeon-at-Large, February). The is actually

Cancel the funeral for the retail music business. Virgin Megastores has created a rewards program that it hopes will stem music downloads and drive audiophiles

If you want to use data to enhance product offerings, it’s essential to know what you’re working with. Consider the following practices: Cast a wide net

Dollars-and-cents ROI isn’t the only important metric for a data-driven company to consider when evaluating a loyalty program’s success. Indeed, the true

Once upon a time there was a colleague of ours who was working on a brand assignment for a big computer company. He was interested in knowing the current drivers for the computer category

In the old days, marketers became very proficient at the standard ways of communicating with customers: mail, phone and face-to-face. We mastered critical