Search Results for: loyalty

Baby Boomers are a fickle bunch.

This group, born between 1946 and 1964, were found to frequently switch brands across a wide variety of product and service categories including apparel, cars, prepared foods, airlines and more, according to a study by Focalyst, a market research and consulting firm

yalty Management Netherlands has chosen SmartFocus to provide campaign marketing software.

Best Western is out with a new rewards program just for bikers.

Pizza Hut is rewarding customers with discounts toward movies, music and games as part of an instant-win game designed to drive online purchases

Marketing Innovators has named Cynthia A. Mielke as manager, national accounts for JCPenney Incentive Sales.

Membership in loyalty programs has soared to 1.3 billion, with the average household belonging to at least 12 loyalty clubs. But less than half (39.5%) actively participate in them, according to a recent study.

HOTELS.COM: is offering a $30 gas rebate on hotel accommodations booked for travel from May 20 through Sept. 9 as a summertime incentive

Affinion Group Inc. reported $320 million in net revenues (unaudited) for insurance, membership and other club services for the quarter that ended March 31, reflecting a $77 million increase over the $245 million in revenues reported for the same quarter last year.

Imagine yourself three years ago looking for a market to explore. Yes, 2004, in a world before MySpace and Facebook, a time when New Century still bought leads. You had money, a solid leadership team, and a desire to enter into the…

On May 19, an untold number of 90-year-olds will gather in downtown Salisbury, NC, to help celebrate the 90th anniversary of Cheerwine, a cherry soft drink sold mostly in the south.