CM Weekly May 8, 2022 What does it take to reign supreme as a modern CMO in today’s multifaceted business world? What should marketers aspiring to reach the C-Suite focus on in terms of career advancement and developing specific skills? We posed these questions to three CMOs, and their advice centered around a trio of…
Key takeaways from Event Marketer's 2022 Experiential Marketing Summit in Las Vegas.
CM Weekly MAY 2, 2022 If a tree falls in the woods and no one is around to hear it, does it make it sound? The age-old question, typically considered a philosophical thought experiment, can be applied to marketing as well—specifically the experiential industry—as a way to gauge the impact of your campaigns. Because if…
CM Weekly MAY 1, 2022 If a tree falls in the woods and no one is around to hear it, does it make it sound? The age-old question, typically considered a philosophical thought experiment, can be applied to marketing as well—specifically the experiential industry—as a way to gauge the impact of your campaigns. Because if…
Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.
You don’t need attendees—you need joiners. While digital mediums became a required mechanism circa 2020, the very definition of event and experience has today shifted to something that is not constrained by time and channels. Previously defined as a gathering of people with shared interests in a specific location at a specific time, we now…
You don’t need attendees—you need joiners. While digital mediums became a required mechanism circa 2020, the very definition of event and experience has today shifted to something that is not constrained by time and channels. Previously defined as a gathering of people with shared interests in a specific location at a specific time, we now…
Hendrick’s Gin’s multisensory, underwater spa experience in New York City featured plenty of the peculiar.
A recent brand activation from Kind Snacks expected 500 attendees for its secret farmers market pop-up. Here's what happened when 8,000 showed up.
Presenting this year’s Dream Team, a crop of marketing executives handpicked for their ability to navigate the increasingly complex world of B2B event marketing.