Looking for an agency? You've come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order

Aside from an increased interest in coupons, the economic downturn looks to have had little effect on people's e-mail-inspired purchases, according to

Pssst, pass it along. Ikea is doing it, and so are Glamour.tv and Nike. Doing what, you ask? Why, adding a new winner category to games, sweepstakes and

Newspaper readers, if one believes what one reads in newspapers, are rare birds. And they're getting rarer all the time, much like print editions of papers

Every Friday afternoon, somebody breaks out the wine and cheese at Catapult Action-Biased Marketing offices across the country. The employees sip and

PepsiCo is backing a series of TV spots for its AMP Energy brand with a 25-market grassroots sampling campaign

So often we talk about our industry as though our existence makes complete sense, as though we have some inalienable right and unspoken reason for being. The truth is that for many of us, we found ourselves operating in a...

Digital media and traditional media are at a crossroads - and when it comes to research and measurement, marketers are having difficulty knowing which way to turn

The following is an excerpt from Chapter 1 of the new book No “Time Marketing: Small business-sized Steps in 30 minutes or less,” by Alyssa Dver

MillerCoors success formula is straightforward and frames what every marketer banks on: true innovation. But it’s how the beer maker arrives at that formula that sets them apart