Targeted loyalty programs, conducted by mass-market retailers in collaboration with manufacturers, are no longer working as well as they did. Why? Let’s take a closer look

Despite the buzz surrounding online word-of-mouth initiatives, particularly on blogs, it appears that recommendations from close family and friends are far more influential than those found on the Internet, according to Mintel.

Given the marketing tactics that currently drive so much of the volume in the performance marketing space, articles headlining with "FTC Looks to Regulate Blogger Credibility" or "FTC Change in Endorsement and Testimonial Policy...

Southwest Airlines has set up an outdoor porch in New York’s Bryant Park to get the word out that it will begin offering service out of LaGuardia Airport on June 28

Can delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth chatter about the product that can generate true interest—and sales—in a brand?

According to recent figures released by Myers Publishing, product placement is among the few advertising channels to see growth in the U.S. this year.

Along with the arrival of Father's Day weekend comes the anticipation of the first day of summer, family barbecues, and vacation planning.

How does Twitter add value from a marketing perspective, instead of just a personal communications standpoint?

People don’t trust advertisers, but they trust their friends.

A luxury marketers' best investment is to use their systems to know the customer that is shopping and direct their marketing efforts to capturing a majority share of their wallet