Search Results for: influencer marketing

RevenueStreet.com a division of TheMediaCrew.com an Inc500 company has announced that it was ranked a Top 20 Performance Marketing Network by mThink/Revenue Performance.

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Esprit last week staged a “semi-naked” event for the grand opening of a New York store, drawing thousands of people

The Talbots Inc. implemented a wide variety of changes during 2009, updating its merchandise mix to include more youthful designs, relaunching its Web site and promoting its Red Line Phones

According to new research from consulting agency Morpace, consumers who friend brands on social network Facebook are as interested in showing their friends what products

Marketing modelers who use U.S. Census data better make sure their slide rules are properly oiled: This year marks the first in 70 that the Census Bureau

A recent study found that buyers have significantly reduced their reliance on traditional information sources such as printed catalogs, trade shows, and trade magazines, in favor of online resources.

Readers who haven’t been sleeping well of late may take some cold comfort in knowing their compatriots are tossing and turning right along with them. Why the restlessness? Primarily over concerns about measuring results and increasing effectiveness, integrating marketing channels and turning data into actions.

The results pages of top engines like Google, Yahoo! and Bing look little like they did even just a few years ago. They continue to evolve and become more personalized.

The hard news surrounding WPP plc and its group of advertising agencies is that its 2009 billings and profit were down from 2008’s level, while its revenue was flat. But commentary accompanying its financial results release was a step away from the typical drab-as-dishwater rhetoric.