QUESTION: WHAT USER-GENERATED CONTENT CAMPAIGNS HAVE IMPRESSED YOU RECENTLY? IN GENERAL, DO YOU THINK ASKING FOR USER CONTENT BUILDS A BOND WITH CONSUMERS,

In an age of austerity, celebrate the new value shopper Brands that will succeed are true to their core, assure potential buyers, and share positive and

Forget about the Oscars or the Emmys. Here's the CMmys our editors' takes on what from 2009 marketers should emulate, celebrate or have a big old heapin'

Kraft Foods is making it easy for moms and other home cooks to use its Velveeta brand cheeses when cooking by continuing its push to increase the number of recipes available to consumers that incorporate Velveeta processed loafs.

When you hear the term "connected consumer," what comes to mind? If you're like me, you see a teenager with an iPhone surfing the Internet, listening to Pandora and cruising through an H&M. You might not picture yourself, but perhaps you should.

The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorse¬ments and word of mouth promotion.

Every network has thousands of publishers and hundreds, if not thousands, of advertisers, but very few businesses, especially those in the cpa world have a very...

Users who engage with brands in digital experiences of almost any kind are more likely than not to turn into actual customers of those brands, according to new research from digital agency Razorfish

We have waited a long time. Those with a proclivity for social media and a passion for more empowered patient care are speculating vigorously about the FDA Public Hearing on Nov. 12 and 13

If you're a list owner, it is conceivable you may have invested thousands or perhaps even millions of dollars building a trusted brand. If you extend others the privilege to represent your list, it makes sense to find out in advance if they are worthy ...