The World Is Poor: And the Meek Shall Inherit the Mall
Emerging markets like Brazil, Russia, China and India—and the emergent consumers that stoke them—are blazing new and unique ways to market their goods and services
Emerging markets like Brazil, Russia, China and India—and the emergent consumers that stoke them—are blazing new and unique ways to market their goods and services
Online retailers are flocking to the place on the Internet where a lot of attractive consumers already are: social networks and shopping sites.
Neuromarketing, defined as the practice of using brain-scanning technology to measure marketing effectiveness, has applicability to the field of loyalty marketing and CRM in a number of key areas.
The Federal Trade Commission yesterday released updated guidelines on testimonials and endorsements used in marketing
Kraft Foods continues to push its plan to increase the number of recipes available to consumers that incorporate Velveeta cheese
Sure, if at first you don't succeed, try, try again. But isn't it a better idea to get it right the first time? That's where a strong marketing plan comes
PLYmedia confirms Forrester research revealing online video as best way to achieve first-rate ranking on Google
Prior to the mid 1990s the list business was booming. List owners enjoyed a nice stream of list rental income. Brokers and list managers enjoyed their well deserved commissions. That's no longer the case.
A message from Chief Marketer. It Matters What They Think: Reputation and Other Factors That Influence E-mail Deliverability eSpecial Report Download the full eSpecial Report It Matters What They Think Executive ...
Are women swayed to make purchase decisions based on their social networking experiences? The answer seems to vary depending on who you ask.