Search Results for: loyalty
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Acquisition
Four Ways to Improve the Customer Experience Through Subscription Programs
How subscription programs can improve the customer experience.
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Digital
Brands on Fire in 2021
Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.
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Loyalty Marketing
Brands on Fire: IKEA
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Digital
Marketers on Fire: Popeyes CMO Bruno Cardinali
We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.
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Cynsiders
Long-Term Tactics to Win the Streaming Wars
By Kris Tait, Managing Director at Croud With audiences spending on average $47 a month on streaming services, the likes of Amazon, Netflix and Disney+ are having to work hard to maintain their pride of place with viewers. New kids on the block like HBO Max and discovery+ are swooping in with appealing offers but […]
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Loyalty Marketing
Study: Non-Tiered Loyalty Programs Are More Profitable Than Expected
A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.
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Loyalty Marketing
Post-Pandemic, Trust Is Even More Important in Buying Decisions
While businesses have always sought to gain and retain customers’ trust, the pandemic has made trust an even more important factor in consumers’ buying decisions.
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Gartner Study: ‘Productive Friction’ in Digital Experiences Pays Off
According to a new report from Gartner, introducing some “productive friction” into customers’ digital journey could increase sales and brand loyalty.
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Brands on Fire: Dunkin’
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Loyalty Marketing
McDonald’s, Burger King, Maybelline: Loyalty and Reward Programs for the COVID Era
Organizations that have recently introduced loyalty programs during the pandemic.